Investment Bankers to Tech-Enabled Advertising, Marketing, Media, eCommerce and Business Service Companies
Services
SELL-Side M&A and capital raising
Woodland Park Capital Advisors specializes in sell-side and capital raising advisory services, assisting entrepreneur-owned and private equity-backed businesses with strategic sales, private equity recapitalizations, and growth equity financings.
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Buy-Side M&A
Woodland Park Capital Advisors excels in providing buy-side investment banking services, focusing on generating proprietary deal flow for strategic buyers to build shareholder value. Read More.
Strategic Advisory
Woodland Park Capital Advisors provides strategic advisory services designed to help entrepreneurs, executives, and boards enhance and drive value through comprehensive shareholder value creation initiatives. Read More.
Sector Coverage
Transaction Expertise and industry knowledge across advertising, marketing, media, eCommerce and business service industries
AdTech & MarTech
Agencies & Consultancies
B2B Media & Information
Business Services
Consumer Media
Customer Acquisition & Lead Generation
Data & Analytics
Digital Advertising & Marketing
Digital, Mobile & Social Media
Direct & Personalized Marketing
eCommerce & Multi-Channel Marketers
Market Research
Marketing Services & Communications
SMB & Local Marketing
Software & Other Technology
Leadership
Mike Petsky, Founder and Managing Partner
Mike Petsky is a seasoned investment banker with over 30 years of experience, during which he has advised hundreds of companies. He is the founder of Woodland Park Capital Advisors, a firm dedicated to providing hands-on M&A and strategic advisory services to entrepreneur-led and private equity-backed businesses often overlooked by larger investment banks.
Previously, Mike co-founded Petsky Prunier, which Bloomberg recognized as the leading investment bank for mid-market advertising, marketing, and media companies. Petsky Prunier was sold to Canaccord Genuity in 2019, where Mike served as a Managing Director for five years, before founding Woodland Park Capital Advisors.
Mike also co-founded Winterberry Group, the preeminent strategic consultancy operating at the intersection of marketing, technology, and data. Earlier in his career, he was a Managing Director at Gruppo, Levey & Co., specializing in M&A within the multi-channel marketing, database marketing, and marketing services sectors. He also founded Information Authorities, a competitive intelligence and industry research firm, which he sold to Gruppo, Levey.
Mike holds a B.S. from the State University of New York College at Fredonia and an M.B.A. in finance from Fordham University. Outside of work, he enjoys trail running, listening to live music, and reading history.
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*Transactions executed while Mike Petsky was employed at Canaccord Genuity and Petsky Prunier LLC
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Investment Bankers to Tech-Enabled Advertising, Marketing,
Media, eCommerce and Business Service Companies
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